Brooks goes blonde
"YOU GOOD MY GUY?"

Where to begin?

 Welp, let's start with the table stakes. Brooks kicked off his Farmers Insurance Open campaign with a little "new year, new me" energy.

 Unfortunately, to me, that energy is reading a lot more like this...

...than it reads like Slim Shady/DGAF Pete Davidson without the tats.

 However, the real story behind this Brooks transformation is ultimately how our own Krooks Boepka will respond.

 KROOKSY... YOU'RE ON THE CLOCK!


Today on Golf Reddit...
WHY DO THIS TO YOURSELF?

 

Found this upvoted gem during my weekly scrolling and fell prey to the Scott-centric clickbait that is "Ken Burns".

 However, after spending just an OUNCE more time reading this post, things started to crumble.

 First off, the engraving itself was cool in theory—PGA Tour stats on make % for different length putts. Then I thought through the implications and things got dark real quick.

 I don't need my putter giving me subtle shade every time I blow a 3 foot putt. Reminding me that pros make 99% of these things.

 IT'S CALLED A KNEE-KNOCKER FOR A REASON, PUTTER!

 Second, the putter actually says Kevin Burns... so really nothing Ken Burns in the entire post—besides a few choice comments roasting the poster for the potential auto-correct.

 CLICK BAIT!

 Now THIS is some clever customization I can get behind!

Even the typo in the caption hits. Maybe I will tag a friend who would defiantly put their name on this ball.

 Love you Bill...


A golf-centric NFL conspiracy theory? I'm listening.
WHEREFORE ART THOU, QB RIVALRIES?

This was a fascinating theory courtesy of Kevin Clark (from The Ringer) on Golf Digest's podcast.

 "It's not inconceivable to me that the reason these guys get along so well, the reason there is no 'real' rivalry, is because these guys are connected through golf." - Kevin Clark

 Which, honestly, makes way too much sense. I mean how mad can you ever really be at your ride-or-die foursome partner? Because when the game is over, you got to lock ya boy down for 18 the following week.

 Team vibes. Always.


Follow, like, comment.
TIKTOK JUST GOT BADDER

 (JUST GOT WORSE? BUT THAT DOESN'T WORK WITH THE PUN... HMM...)

Bad Birdie has joined Tiktok!

 All the snackable content you love, now on a brand new platform.

 And it's all in an effort to chase down the absolute GOAT... the smoothest golf Tok-er around... my man, KPGA Tour Pro... Minkook Lim - @mk_golf.

 Any time I'm having a rough day, the stresses of life weighing heavy on my shoulders. I flip to Minkook's TikTok page and it all just melts away.

 Silky smooth swings that should be paired with nougat and drenched in milk chocolate.

 Swings so effortless and relaxing that I actually start to smell lavender in the air when I watch 'em. 

 A purity level that has diamond dealers across the world wondering if the GIA index is completely obsolete.

 Just watch... then follow us...


Want to re-heat some leftover Breakfast Balls?

 Check out our blog and dig in.

James Itkoff