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There have been a handful of pivotal moments in the history of Breakfast Balls. My mind drifts to the week I finally stopped centering all the content and began left justifying it instead because my wife told me "it's unreadable". Or the week I decided to ignite a completely one-sided rivalry with Golf Digest writer Alex Myers because he's my mainstream bizarro alter ego. Or the Breakfast Balls Invitational where a group of you actually said yes to meeting up in the middle of nowhere desert in California to play some G with me and the Bad Birdie crew.
This week marks another milestone, because we've officially gone social! Beginning now, you'll start to see the stories and jokes you love in your IG feed each week through our account @badbirdiegolf. Now the real test, will you like, comment, and share?
He fell HARD for the game.
KEV'S GOT HART—OR A GREAT BIT?
By all accounts, Kevin Hart (@kevinhart4real) seems to be very much into golf. See also: posting swing training photos like this—from the Jumanji set.
But anyone else feel like this is a bit? Like when he calls out Lebron’s golf game, half of me thinks it’s Kevin being Kevin and the other half of me thinks that there must be a new Space Jam coming out soon and Kevin Hart was cast as the alien leader. So this is all some weird PR stunt to get us thinking that him and Lebron have a rivalry going IRL.
I'll quickly follow up that with a "that would be pretty insane". But also, I always heard rumors that Hollywood A list actors and actresses have contractual relationships with each other to ensure they stay in the press. So you just. Never. Know.
Your 2026 Players Championship Preview
LUDACRIS AND BASS FISHING
File this one under potential Mad Libs answers or random AI prompt is probably the more generation-appropriate metaphor. Xander Schauffele's caddie catches big mouth bass while Ludacris performs live on the 17th green at TPC Sawgrass. And yet that's exactly what went down.
The video above shows Austin Kaiser (aka Xander's caddie) casually casting lines (or as I learned reading the few pieces of coverage on this, ripping some lips) while other players complete their practice round. And if you turn up the volume, you might recognize a certain smooth, Atlanta-based rapper in the background. Yes, Ludacris hosted a concert this week on the 17th green. Now if that doesn't scream fifth major, I don't know what does.
PGA CEO Brian Rolapp ain't afraid of no cuts
POWER RANKING... THE FUTURE
This week, new PGA TOUR CEO Brian Rolapp outlined a bunch of potential changes coming to the Tour in future seasons that he feels confident will get across the finish line. Some are a pretty big deal so figured why not power rank the changes based on how juicy they actually are.
#6 - 120 Player Fields with Cuts
Yeah, makes sense.
#5 - A West Coast Season Opener
Also not that far off from current, but sounds like the goal is to kick off either the week prior to the Super Bowl at Torrey or Super Bowl week at WMPO which would knock a few weeks off the front of the season and likely push Pebble Beach further down the way.
#4 - Major Cities Getting Events
Huge. Chicago, New York, Philly, Boston—give these population hubs what they want. A fun four-day golf tournament where corporate hospitality can go wild, locals can come enjoy the show, and actual eye balls will be on the Tour. RIP John Deere Classic.
#3 - Shorter Schedule
Less events. Like, a LOT less events. If the goal is somewhere around 21-26 tournaments per season then that means around a dozen have to be cut. It's giving F1 to me where each tournament takes on infinitely more importance—AND with less events comes bigger prize purses.
#2 - Relegation System
A true, two-tiered league where the top 120 get handsomely rewarded with a high-profile and high-paying season. And a significant risk for those who don't perform by removing the back door entries that allow certain long time but past their prime players to hang around.
#1 - Match Play Playoffs
Absolutely electric if true. If they can do it in a way that gets the pros to actually care at even 80% the level they care for Ryder Cup then this will be a home run for the viewing public.
Add it to a potential Breakfast Balls Tour
NIGHT GOLF AND AI CHARM
I'm always on the lookout for new courses with great vibes and/or interesting spins. Pine Royale located in Callahan, Florida near Jacksonville just opened and it sports a 9-hole par 3 course under the lights. Their catch is the entire thing is with a high-grade astroturf so you can play fast after it rains, save on resources, and ensure that conditions are always consistent.
Where this place really charmed me was when you dug under the surface a bit. First glance, all seems fine. It's night golf. I love night golf.
Then I started scrolling the website and like I was Tom Hanks in the Da Vinci Code movies, suddenly I saw the puzzle pieces start to form and the mysterious messages beneath revealed themselves.
Cool vibe, right?
Wait a second, what brand of club are these guys using??
Waiiiiiit a second, how enormous are the range balls they use??
Waiiiiiiiiiiiit a second, are people teeing off on wood???
Then my eyes drifted back to the banner.
Wait a second, is one guy teeing off on the leading edge of the practice mat?
Waiiiiiit a second, is the guy next to him setting up with his feet below the hitting mat??
Waiiiiiiiiiiiit a second, do they serve beer in champagne flutes???
I'll admit, I don't think I've scratch an itch like this since Where's Waldo but I thoroughly enjoyed combing through the site for more AI marketing images. And I share this not to shame or embarrass them, but rather I can picture the exact team behind this place worried about how on earth they are going to pull off a high quality photo shoot with a facility that isn't even up and running yet—and they turned to AI to help.
Honestly, if I wasn't a freak and spending an hour of my Thursday evening scrolling their site, I would've gone right on with my life none-the-wiser.
The conclusion? I'd stop by if I was ever in the area for sure—and rumors of a water park coming soon to this facility becomes the icing on the cake.
