We are 4 weeks out from the Breakfast Balls Invitational, people!
For those of you attending, check those inboxes tomorrow.
For those not attending, you're asking, why do I care? Let me stop you right there. I GOT YOU. We're planning a bit of a friendly wager for the event to get you all involved so stay tuned and start forming some opinions about whether I am actually a decent golfer or not... (HINT—fast forward to about the 0:47 mark)
Full Swing Season 2
LET THE HYPE BEGIN
Before we get into the meat of this, anyone else a little taken aback by the pun on the release poster? "Get ready for more tee"????
It's both semi-cringey but also a bit too culturally aware for a doc about the PGA Tour. I don't know, maybe it's just me.
March 6th.
Mark your calendars as Netflix dropped the official release date for Full Swing S2 this week. I'll plan to do a watch along like last season too so if you're not a binge kind of watcher, then let's slow roll this thing together!
In addition to the release date, we also got a few nuggets about what to expect. Here are the highlights:
- No Brooks. Bummer
- First half of the season will be about the beginning of the Tour season through Wyndham's US Open victory and the bombshell PGA-Saudi news.
- Only Dustin remains of the current LIV players. I don't know if we're missing Mito at all. And Ian was much less interesting than I would've guessed given his propensity for loud pants and a spicy social media personality.
- We WILL get Tom Kim, more Dahmen, and some Keegan Bradley as well—namely, the cameras were rolling when he found out he got snubbed for the Ryder Cup... think Jon Stewart popcorn GIF here.
- And the second half of the season will be heavy on Ryder Cup!
"It's the first time that the Ryder Cup has allowed the level of access that we got this year to both captains kind of throughout the entire year... You're going to see a look inside the Ryder Cup that no one has ever seen before."
PUMPED
- First half of the season will be about the beginning of the Tour season through Wyndham's US Open victory and the bombshell PGA-Saudi news.
- Only Dustin remains of the current LIV players. I don't know if we're missing Mito at all. And Ian was much less interesting than I would've guessed given his propensity for loud pants and a spicy social media personality.
- We WILL get Tom Kim, more Dahmen, and some Keegan Bradley as well—namely, the cameras were rolling when he found out he got snubbed for the Ryder Cup... think Jon Stewart popcorn GIF here.
- And the second half of the season will be heavy on Ryder Cup!
"It's the first time that the Ryder Cup has allowed the level of access that we got this year to both captains kind of throughout the entire year... You're going to see a look inside the Ryder Cup that no one has ever seen before."
PUMPED
New Segment Alert!
SPEED GOLF (NEWS)
Some weeks, let's face it, there's news that's relevant but not all that funny to me. This segment will be about those weeks... quick hits and let's move the F on.
PGA-LIV-PIF Update Edition
- Jay got his bag this week and signed a $3B investment with the crew from the somewhat sus named Strategic Sports Group. Good for him. But if you were hoping for real details, keep waitin'.
- Jay got his bag this week and signed a $3B investment with the crew from the somewhat sus named Strategic Sports Group. Good for him. But if you were hoping for real details, keep waitin'.
- Rory COMPLETELY 180'd his stance officially on the LIV defectors, basically saying that we should let them play if they want to play. My take? Yeah, probably right. No chance that happens without PGA guys getting paid big time. Otherwise, LIV won this battle hand over fist on the financial front.
- The final defector before the LIV season kicks off was Tyrell Hatton joining Rahm's squad. He's sneaky high in the world rankings though I feel like he's never really in the mix when I watch. But from a personality standpoint, man, LIV poached pretty much everybody with any sort of edge. Nice guys finish last they say...
- Spieth said this week after the $3B investment news that PGA doesn't need PIF money anymore. Jay quietly whispered back, yeah right buddy, now watch me fly my PJ back to Saudi Arabia.
- Spieth said this week after the $3B investment news that PGA doesn't need PIF money anymore. Jay quietly whispered back, yeah right buddy, now watch me fly my PJ back to Saudi Arabia.
Well, Jan the BB Reader, You Got Me
A MEA CULPA AS TOLD BY MICHAEL SCOTT
Let's set the scene. Last week, I received an email from a reader, named Jan. It started like this...
"1) Thanks for the very appealing story on Dunlop’s caddy. Fun!
2) Yes, someone does need to get in touch with Capital One to lay your genius ideas on them."
2) Yes, someone does need to get in touch with Capital One to lay your genius ideas on them."
An admittedly stellar start.
Then things took a turn.
"3) Regarding the page formatting of your Breakfast Balls."
Uhoh.
"I don’t know if you do the layout or a tech person handles that..."
Oh f&@#
She continued.
"The rule of thumb for alignment is that paragraphs should be aligned left for readability... Readability trumps all else, and the human eye works best within certain design parameters."
At this point, I had two choices, either admit defeat, listen and maybe learn something... or... rebel.
Mentally, I rebelled.
She continued.
"That is if you really do want your audience to read your writing (which I find quite entertaining, by the way). You can look up this stuff in a basic layout design/journalism text. I’m not just blowing smoke."
At this point, I can't lie, my instinct was to triple down and right justify the whole thing moving forward. Go full Prison Mike on you all.
She signed off.
"Thanks for the fun read!"
"Thanks for the fun read!"
Was I embarrassed? Possibly.
Do I have a "layout person"? Flattered that she thought this was an operation at "layout person" level... but no. That'll be maybe a 2026 conversation once I have a NYT best-selling coffee table book of all these issues.
And so I turned to my wife. My partner for life. My source of truth. My rock. And I said, you'll never believe what someone just emailed me. I ran her through the whole exchange and waited anxiously for her to say, omg that's so wild, you keep writing the way you always write. It's perfect just the way it is.
Her actual response? Oh my god, yeah you definitely should have it all left justified. Quite hard to read sometimes.
So I leave you (Jan, Kaitlin, and all my readers) with this...
Enjoy.
(Also, sorry to blow you up here, Jan. I know you meant well.)
Ooooh, a little LinkedIn? So profesh.
ANOTHER AI GEM
Came across this on my feed this week and it stopped me in my tracks.
Old Tom Ventures posted it a few months back and it deserved more of a spotlight.
Let me back up. Who's Old Tom Ventures? A pretty sweet golf-only investment company that's doing some really interesting things in the space. Worth checking them out if you're into that stuff.
Anywho, what you're seeing above are a few concept golf carts designed by major car manufacturers... as imagined by AI.
- Rolls Royce in the upper left is absolutely stunning.
- Lambo in upper right is basically a dune buggy on steroids.
- Ferrari is bottom left and admittedly classier than I would've thought but scary realistic.
- Audi lookin' lame in bottom middle.
- And a green, comfy-lookin' Mercedes one in bottom right.
- Lambo in upper right is basically a dune buggy on steroids.
- Ferrari is bottom left and admittedly classier than I would've thought but scary realistic.
- Audi lookin' lame in bottom middle.
- And a green, comfy-lookin' Mercedes one in bottom right.
It does make me wonder why car manufacturers haven't done more golf cart collabs for PR stunts. I'd sign up for whatever mailing list you'd want to put my name in the ring to win one of these.
Food for thought. And also, JUST the kind of forward-thinking mind that might be worth bringing onto the team at Old Tom Ventures—amiright? (Hey, you never know who's reading this thing... last time it was Jan... next time... Old Tom?)
Venn Diagram Test
WHISKEY RESERVE... PUTTER??
Get ready to drool.
This week's Venn Diagram test asks who out there are aged wood and whiskey fans? Well, do I have the putter for you!
Bettinardi released this limited edition putter that features pieces of real whiskey barrels embedded into the face and back.
No price listed on their site, so you know it's good.
It brings me back to the time when I subscribed to Cigar Aficionado magazine.
Why? I don't know, really. It felt like a "cool" magazine to have around my place. Turns out, I don't really like cigars so about 75% of the content each issue was completely worthless.
How long did I keep the subscription? Two years.
Welp, see ya next week.
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